Museum audience engagement during the Covid-19 pandemic

Abstract

Which role did digital technologies play in museum education during the pandemic? What audience development strategies, and thus audience differentiation, widening and relationship-building, were put forward to promote the emotional engagement of visitors? This paper aims to offer a reflection on the use of serious games and storytelling to encourage the enhancement of participative processes and the implementation of an accessible, interactive and inclusive museum that can serve as a device for learning and active citizenship.

Keywords:  museum education, digital technologies, audience engagement, serious games, digital storytelling